This policy explains how Ideal Locations collects, uses and protects personal data under the UK GDPR and the Data Protection Act 2018.
Who we are
Ideal Locations is the data controller for the personal data described below. Contact us at the address or email shown on our Contact page for any data protection request.
What we collect
- Contact details you give us when you make an enquiry, book a viewing or valuation, register an account, set up property alerts or report maintenance.
- Information needed to let, sell or manage property – including identification, referencing and anti-money-laundering checks that we are legally required to perform.
- Documents, photographs and videos you upload through your account.
- Technical data (IP address, browser type, pages viewed) and cookies – see our Cookie Policy.
Why we use it and our lawful basis
- To provide the services you request – contract.
- To meet legal duties such as Right to Rent, anti-money-laundering and landlord safety obligations – legal obligation.
- To send property alerts, newsletters and marketing – consent (you can withdraw at any time).
- To run and improve our business and keep our systems secure – legitimate interests.
Sharing your data
We share data only with those who need it to deliver your service: landlords, tenants, contractors, referencing agencies, deposit schemes, solicitors, mortgage and conveyancing partners and our IT suppliers. We do not sell personal data.
Retention
We keep records only as long as necessary – for example, tenancy and financial records for at least six years, and anti-money-laundering records for five years after the end of the business relationship.
Your rights
You have the right to access, correct, erase, restrict or port your data and to object to processing. You can complain to the Information Commissioner’s Office.
Last updated 7 Nov 2026